Legendary musician Sipho “Hotstix” Mabuse is leading a drive by angry local musicians to stage a rival concert on the same night as Fifa’s World Cup kick-off celebration.
Sipho “Hotstix” Mabuse
Exceptions to the rule
Two years down the line, new musicians start disappearing from the South African industry according to Mabuse. Exceptions to the generalisation, however, include Prime Circle and The Parlotones which, in absentia, received resounding applause for their efforts. So what makes the circumstances of these bands different to others who certainly encountered the same obstacles in climbing the success ladder?
One of the obstacles Mabuse faced was when his band, Harari (formerly known as the Beaters), split and with his “youthful zest, passion and perseverance”, he made the choice of sticking it out and going solo. He was momentarily insecure, but managed to establish great relationships with those involved in his career and pulled through this tough patch. “It is the relationships we establish with others that determine whether the music lives longer,” says Mabuse. The moral of the story being to surround yourself with positive people who believe in you and your capabilities – people who will stand by you through those rough times when your music career looks bleak. For this, Mabuse says, he is very “grateful to the people from Gallo”.
Burn Out in the bag
During the creation of Burn Out (1985), which he describes as being given to him by his ancestors, Mabuse says the idea arrived in his head and he started playing it on the piano, creating layer after layer. It took him an hour to write, after which he called Peter Gallo, describing Gallo as “the kind of recording executive you love to have”, and said to him: “It’s in the bag.”
Artists must trust their inner creativity, but it’s equally important to be self-reliant and independent and invest in oneself: “It is important that we create our own independence in the industry. You have to first self-manage; the talent you have is your own and you share it with others,” says Mabuse. Artists need to, in the beginning stages of their careers, go out there and book their own gigs, and realise that they are running their own business and not rely on promoters – they should embrace self-employment.
Tim Lester, a musician present at day one of the conference, asked how one gets past throwing in the towel when encountering challenges. Mabuse acknowledged that these things happen and determination and the way one handles challenges determines whether one survives or not, and that you can only rely on yourself.
Mabuse, co-winner of the 2005 SAMA Lifetime Achievement Award, proposed three guiding principles for musicians to adhere to steadfastly: sacrifice, dedication and commitment. The three principles, he noted, freedom fighters for human rights used during their struggle.
For more information, go to www.musicexchange.co.za.
By Jason Curtis
Music Exchange celebrates its second anniversary on 22 and 23 March when the Protea Victoria Junction Hotel, Greenpoint once again plays host to South Africa’s only independent annual music conference.
With its focus squarely on growing and celebrating the music industry and all who play there, Music Exchange is all about opening doors and welcoming dialogue around all things beat centric. Be they musicians, publishers, promoters, song writers, retailers or simple fans, this year’s conference is set to offer participants a veritable feast of opportunity to gleam insight from some of the most successful and respected players in the local and international music arenas.
Along with an already impressive line-up of guest speakers, the biggest coupe for Music Exchange founder and organiser Martin Myers is the inclusion of TouchTunes Interactive Networks Chief Executive Officer Charles Goldstuck who will deliver the conference’s keynote address.
South African born and educated, Goldstuck will be flying in from New York specifically to give the audience his vision and insight into a business that he’s suitably well qualified to speak on. Add music icon and South African Music Award Lifetime Achievement Award lariat Sipho “Hotstix”Mabuse, SAMRO Chief Executive Nick Motsatse, Jake Larsen Head of Music, Nokia Middle East and Africa, Nick Matzukis (music attorney ) and Yoel Kenan (Keevision and Africori founder )amongst others and combined the two day event and special third day workshops are all set to push the impressive boundaries set at last year’s inaugural event.
Goldstuck, a qualified charted accountant and active philanthropist is happy to have accepted the invitation to come home and offer his insights into a business he continues to help grow on a global scale. Before launching TouchTunes in the United States, he sat as the President and Chief Operating Officer of the Bertelsmann Music Group (U.S.), a then division of Sony Music Entertainment. He also, along with industry mogul Clive Davis, started J Records in 2000, home to the likes of Alicia Keys. “I’m excited to see the level of support and interest in South Africa around music in general,” he says. “Music Exchange is a rare opportunity for those invested, at whatever level, in the business of music to look, listen and share at a time when the general perception is that the music industry is in the most precarious place it’s ever been in since recorded music was first made and sold.”
Without giving away just what he intends delivering in his keynote speech on the day, Goldstuck hints at how he perceives the lay of musical land from where he sits in New York, his chosen home since 1985. Having launched TouchTunes, a web based Jukebox system now successfully deployed in over 4000 sites across North America, 2010 will take his company and the technology it employs into the Far East and Australia, leaving him upbeat about the road ahead. “I don’t share the view that the [music] industry is in perpetual trouble. I see a different scenario. Yes we’re definitely in for a few more interesting years ahead, but thereafter the trajectory upward will return,” he foretells.
Fresh from playing at The Motherland Tour at Sun City earlier this month, alongside Yvonne Chaka Chaka and Lira , Sipho Mabuse, as another of the esteemed guest speakers, will deliver the opening address. As an icon and musical ambassador for South Africa and its rich cultural heritage Mabuse is keen to see music lovers unite in injecting new direction into a market that can only grow from the Music Exchange initiative. “In 2011 I celebrate my 50th year as a professional musician,” Mabuse informs. “I owe a great deal to the place that afforded me a career to this day and that’s taken me all over the world. Music continues to give me joy great joy that’s only equalled by that which family offers.”
“Music is a gift,” Goldstuck adds. “As such it’s all in how it’s delivered and just how desirable and great the songs are.” An echoed sentiment first delivered by last year’s keynote address by Stuart Rubin. “That will continue to see fans happily spending their recessionary rands on product they attach a real value to.”
As Steve Jobs grows his Apple orchard and iPads, iPhones and the digital domain in general continues to mature at a rate of knots, the business of music and the makers of hot hit singles need to adapt to the technology that’s captivating and cultivating new audiences everywhere. “In 2001 iTunes did not exist,” Goldstuck points out. “There was no commercially viable digital or e-commerce model at all. And yet, in under a decade, it’s responsible for of a billion legitimate downloads – bought and paid for by the fans. There is so much real opportunity out there right now, not only for artists and music lovers, but for the broader business, to become more involved in capitalising on mobile’s extraordinary take up in this market. Couple that with the impending arrival of true broadband in South Africa and you’ve got a tried a tested formula that simply needs to be replicated. If not by the major record companies then a smart forward thinking independent.”
Add the likes of audio streaming giants Pandora in the US and Spotify in the UK and Europe and the true potential of music penetration into the 14-million-strong South African mobile market becomes a very healthy proposition for any venture capitalist keen to see a return on his or her investment. “Consumption will escalate,” Goldstuck enthuses. “With that comes the opportunity for band and business alike to monetize the medium to the collective good of maker and lover of what’s on sale. This will perpetuate the continued creation of fresh, original music that the world is clearly keen to spend money on – especially of you all the traditional barriers no longer exist.”
In line with the digital theme delegates will also have the opportunity to upload their demo material on www.musicexchange.co.za. Their tracks will then be published, in streaming format. along with a band photograph and biography, giving fledgling artists exposure to the industry experts.
Goldstuck, as with Myers, along with Larsen, Lacey, Kenan and “Hotstix” are all singing off the same choir sheet. From last years sold-out conference it’s clear that the cliché ‘you don’t choose music, it chooses you’, couldn’t ring more true for each and every one of these pioneers who, note-for-note are rewriting the great South African songbook.
Tickets cost R900 and are available online at: www.webtickets.co.za
DAY 1 –
MONDAY 22 MARCH 2010
|The passion of music
Why is it that musicians don’t stay
|An overview of the global
A Q&A session covering an overview
and the life blood to your hits
What happens in studio, how to get
(Moderated by Peter Lacey))
|10 tips to breaking international
|Needle-time, the inside
An overview of the changing revenue
|An open forum for your
questions relating specifically to revenue avenues you are currently
Nicholas will be specifically asked
|Hey, I got my money,
who needs a contract
Last year’s most popular topic returns
|4:05pm to 4:25pm||Break|
As the industry quite literally turns
|New licensing, marketing
and revenue opportunities from online and mobile social networks.
This talk will look at the opportunities and challenges presented by
|Keeping it Real –
South African Success Stories.
We let some of South Africa’s top
|The Digital Year in Review
We look at the statistics for 2009 and
|The physical side of
digital – creating a cost effective Web presence
How to create an effective web presence
|New business proposals,
New applications, New technologies, New models. What to do?
|What is more important,
a digital profile or a strong traditional media presence.
Bringing together the pros from radio,
(Moderated by Diane
|Whose more important
– an accountant, a manager, a publicist or a booking agent?
Well that depends doesn’t it. We’ll
|The synchronization business
– Hype or Reality!!
David Alexander, CEO, Sheer Publishing
A step-by-step guide to placing your
Mercury Live, Cape Town
New Media Tools for maximum exposure.
Tips and Techniques for setting up:
Delegates will leave the workshop
|The different types of
income streams and royalties in the music business
Working with you and Sipho and the whole team was great. I am humbled and thankful.
once again thank you for your support.
MUSIC EXCHANGE DEMOS GO DIGITAL
Delegates encouraged to submit demo material online
Cape Town, 3 March 2010: In line with the digital theme for this year’s Music Exchange, delegates attending the conference will have the opportunity to upload their demo material on www.musicexchange.co.za. Their tracks will be published in streaming format along with a band photograph and biography, giving them exposure to many industry experts and fellow colleagues in the music industry.
Last year bands were selected to perform at a showcase, however this year, this year up to 18 tracks will be hand picked and made available for download in MP3 format in a digital compilation entitled “The Best of Music Exchange 2010.” The qualifying performing artists will be announced on the last day of the 2-day conference on 23 March 2010.
Artists are requested to upload their demos together with a photograph and a short biography no later than Thursday 18 March 2010. Only paying delegates will qualify to be featured on the Website in streaming format and on the MP3 compilation. Demos can be submitted via the Soundcloud drop box on the Music Exchange web page or directly on http://soundcloud.com/musicexchange/dropbox
Music Exchange is South Africa’s first independent music conference and will be held on 22 and 23 March 2010 at Protea Hotel Victoria Junction in Cape Town.
SA MUSIC LEGEND TO SHARE STORY OF 5-DECADE JOURNEY
Sipho “Hotstix” Mabuse to address delegates at Music Exchange
Cape Town, 22 February 2010: South African music icon, SAMA Lifetime Achievement Award winner and platinum selling artist Sipho “Hotstix” Mabuse will address delegates at Music Exchange, South Africa’s first independent music conference. Mabuse, best known for his mega-hit Burnout, will share his personal musical journey spanning 5 decades in a keynote that will give insights on how to remain in the music business for the long term.
“It has always saddened me that such incredible talent often never stays around long enough to reap the rewards that this industry has to offer,” said Mabuse, “When I was approached to be involved in Music Exchange, I knew that my contribution to the conference and the South African music industry would be to share my highs and lows of over 40 years in the business and encourage musicians to stick it out and do the right thing from a business stance.”
Born in 1951, Mabuse grew up and still lives in Soweto. He started playing drums at the age of eight, and by 15 was a professional musician. He headed the legendary African group Harari is one of the country’s best-loved and most respected musicians. Sipho is a regular commentator on arts and culture in the country and has sat on the Boards of The National Arts Council and SAMRO, with his influence felt on both sides of the industry – as an entertainer and as a businessman. Over the course of his illustrious career Sipho has become an integral part of the entertainment industry and his contributions to the musical landscape of South Africa are appreciated and honoured by music lovers the world over.
Music Exchange, in its second year running, will be held at the Protea Hotel Victoria Junction on 22 and 23 March 2010. The 2 days conference will contain keynote talks and panel discussions from local and international industry experts who aim at sharing their knowledge to empower the South African music industry. Mabuse has come on board this year as a partner in the Music Exchange entity.
|For more information contact:||Martin Myers
Founder, Music Exchange
+27 83 448 4475
About Music Exchange
Music Exchange is South Africa’s first independent music conference and is the brainchild of industry professionals Martin Myers, a long-standing publicist, and Peter Lacey, Managing Director of Musketeer Records.
The inaugural conference was held in Cape Town in March 2009. The 2-day event was jam-packed with keynote talks and panel discussions and delegates had access to over 20 big shots in the South African and international music arena. The topics covered were vast – from contract discussions to the age of digital delivery and beyond.
The conference continues in 2010 and aims to give budding musicians, singers, songwriters, promoters etc. an insight into the workings of the business as well as the opportunity to ask hard hitting questions of those professionals who “know it all”!
South Africa has unbelievable talent and the conference aims to give people in the music industry the insights and knowledge through the exchange of information that will empower them to make a living out of their passion for music.
2010 sees SAMA Lifetime Achievement Award winner and Platinum selling musician and performing artist Sipho “Hotstix” Mabuse come on board as a partner. www.musicexchange.co.za.