“Business of Entertainment”  Lights Up Cape Talk with Jason Curtis — A Must-Hear Dive into Indie Music, Strategy & Storytelling

Thursday 31st July  9PM just after the news on CapeTalk Radio

 The Business of Entertainment is back this Thursday at 9PM on CapeTalk with creative strategist Jason Curtis, diving into the raw realities of building an indie music career in today’s fast-moving digital world.

From superfans to vinyl comebacks, Jason explores what’s really changed in music—and what hasn’t.

Hear how bands like The Gathering/Outsiders built a following from scratch, pressing their own CDs and selling them as keepsakes.

“You don’t need millions,” says Jason. “You need 100 true fans living in your reality.”

Key takeaways:

• Niche is power: Find your tribe. Forget going viral.

• Story is strategy: Artists must become storytellers.

• Budget hacks: Use tools like ChatGPT to do more with less.

• Smart social: Avoid burnout by focusing where it counts.

• Community > Clout: Build connections that last.

Plus: Learn how one local artist lost R20,000 chasing the wrong dream—and how to avoid the same mistakes.

No fluff. No hype. Just real talk on how to survive and thrive in entertainment today.

Tune in Thursday at 9PM on CapeTalk.