As South Africa’s third independent music conference, Music Exchange is a three day event with the gravitational force to attract the attention of the music industry’s most powerful minds. It plays host to seasoned professionals, who will share their invaluable knowledge of the industry at the Cape Town City Hall from Thursday, 21 to Saturday, 23 March.
Record executives, Grammy Award winners and the industry’s most admired players will all participate in this year’s conference. Coming together with the ambition to stimulate dialogue around trends, plot the future of music in South Africa and add momentum to education about the industry. It is also an appropriate curtain raiser to the now sold out Cape Town International Jazz Festival.
The event features over 70 speakers and panelists including 16 artists and 42 organisations, including a panel of experts from SAMRO, offering a wealth of knowledge on music licensing and copyright protection for musicians.
Also present will be the Academy of Sound Engineering Panel, MIDEM, BIG Concerts, Cape Town International Jazz Festival and Rolling Stone Magazine Digital Panel. All offer valuable knowledge and varying perspectives on the business of music.
For key note speaker, composer and producer Trevor Jones, his appearance at the conference holds a special significance. He returns to Music Exchange to speak at the Cape Town City Hall where he wrote his scholarship entry exams. For Jones, the venue is deeply symbolic of his journey and his talk will trace the steps that led him from the streets of District Six to the height of international acclaim. Film and television have also benefited from his pioneering work with the fusion of acoustic and electronic mastery over the past four decades. From Excalibur, The Dark Crystal, Runaway Train,Angel Heart, Mississippi Burning, and Last of the Mohicans through to In the Name of the Father andNotting Hill, among many others – Jones’ scores are the stuff of legends.
Another musician who hopes to inspire a new generation of musicians with his story is SAMA lifetime Achievement Winner and 46664 Ambassador, Sipho ‘Hotstix’ Mabuse. He says, “My role at Music Exchange is to interact with as many aspiring and established artists alike. To give back as much as we can to develop the youth of this country.”
One of the fundamental goals of Music Exchange is the improvement of awareness and education about the music industry. The conference aims to invite music schools to collaborate on building resources and a knowledge bank. Schools already involved and signed up are Kaleidoscope Music School, Cape Music Institute, Woodstock Music Academy, The Legacy School of Music and Proudly Macassar Pottery.
The Music Exchange programme is a melting pot of ideas, characters, success stories and a source of inspiration both for those who are starting their careers and those who have seen it all. This is the one event that has the potential to re-energise and redirect the industry and take South African music to the next level.
Music Exchange takes place from Thursday, 21 to Saturday, 23 March at The Cape Town City Hall.
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